Selling your data means sacrificing your privacy. Is it worth it? Posted on March 18, 2014 by Dawooga We as internet users can empower ourselves with respect to our private data by becoming the source for that data and selling it ourselves. Several startups are testing software to help us, offering different degrees of anonymization. However any data scientist will tell you that this anonymity can be broken with a couple minutes of analysis. So now the question is, do users understand this, and more importantly, do they care?