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We as internet users can empower ourselves with respect to our private data by becoming the source for that data and selling it ourselves. Several startups are testing software to help us, offering different degrees of anonymization. However any data scientist will tell you that this anonymity can be broken with a couple minutes of analysis. So now the question is, do users understand this, and more importantly, do they care?
It turns out, the more conscious you are about your digital privacy, the more you would want to sell your data. No big deal. But, you value each piece of data based on how much you think someone else can hurt you with it. Seems reasonable. Heres the problem though, we have no understanding of how much personal information is actually in some kinds of private data! For example your energy bill can tell someone a lot about your (very private) behavior in your own home.
Ever want to know how much you are actually paying to use Facebook? I am writing an analysis on the value of your personal data at the TwoSense Blog. The answer will certainly surprise you!